About me

Apple, Google, Facebook, Xero…

For many years I’ve been studying, researching and investing in some of the world’s best businesses trying to understand what makes them tick — and hoping to make some serious money for my effort.

The thing is, nothing has ever come close to the rewards I’ve received for running private companies, The Rask Group & Inflection. Perhaps 95% of my personal wealth is tied to the growth and success of the company I run every day (Rask), with more coming from second third or fourth or fifth sources of income.

But it hasn’t been easy. In fact, it’s been f#%king brutal.

Starting and growing a business enables you to leave an impact on the world, build a lifestyle you want, make others happy, and grow wealthy.

But this only happens if you do it right. And most people ain’t doing it right…

My mission

It wasn’t until I started using a life coach that my business began to flourish.

I discovered what I truly wanted from life and business, made hard changes, shaped up and began spending my days only on the things that had the most impact.

Low effort, high reward.

And not only has my business become more profitable than before, but my work-life balance is also better than I could have imagined a year or two ago. I’m also happier.

One look at my Instagram on Saturday or Sunday will show you that I now have weekends (sorry in advance for all the hiking and fishing videos!).

With all of my experience in investing, business, marketing, technology and teams, see below, I had a lightbulb moment in 2023: I can help others do the same.

My style

My style of coaching is nurturing but also very direct. I’ll support you – even if that means closing your business down for a better life. I’ll keep you accountable.

It’s a high impact of coaching because I genuinely care about what you’re creating and about you. And I’m humbled to be able to play a part in building something with you.

My core competencies and areas of focus are:

Brand creation
Marketing
Automation
Leadership
Finance
Accounting and financials
Technology
Offshoring
Scale
Team building & culture
Business structuring
Did I say automation?

I have lots of experience in many of the common tools people need to make their businesses grow online. Things like WordPress, Cloudflare, membership software, email, ecommerce, automated marketing, financial automation, Xero, Zapier, Google Workplace stack (Gmail, Drive, Scripts, Cloud, Chat, etc.), CRMs and everything in between.

Please know: I can only work with about a handful of businesses at one time (hence why Inflection exists: for group coaching). Also, I’m only interested in working with people who are honest, hard working and motivated for positive change. I hope you can appreciate that time is a precious resource, especially while I oversee multiple businesses and work hard to maintain an active lifestyle with my family.

Brands I've built, seeded or co-founded

Podcast

Media platform

Podcast

Media platform

Online community

Education platform

Marketing Studio

Private company

Investing Platform

Let's chat

Let’s catch up for a 15-minute chat about you and your business. It’s a zero-cost, zero-obligation chat just to see if we should work together. If I can’t help you out, I might know someone who can.